The Ad Movie starts with the Father determination to fulfill his promise made to her daughter.While running, he is thinking many options and activities to enjoy in the extreme cold weather conditions.He refuses to give up and continue to run for fulfilling his promise.
The campaign beautifully highlights ICICI Lombard's core brand proposition of 'Nibhaye Vaade'. It also focuses on 'placing customers first', and enabling them to fulfill promises made to their loved ones.
The campaign theme is around to attract people towards Keeping commitments once made - staying active and maintain a healthy lifestyle.
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