The wonderful idea to connect a brand with Rural India. The Self-Defence Umbrella campaign targeting rural house wives whose husbands have gone for the earning in cities,who are living alone in town along with their children. Physical Attack is very common on such women.
Vodafone is trying to connect these audience with M-Pesa services and The Self-Help Umbrella.
Do you feel this is the better idea for connecting MNCs Brand to Rural India?
Share your opinions on the concept.
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