Kudos to Chandrayaan 3 team

Applause! It was a Historic moment to see the landing of Chandrayan 3 on Television Live.

Here is the source of links to see:

https://www.bbc.com/news/world-asia-india-66594520

And the latest first pic of the Moon after landing is below here.

https://www.bbc.com/news/world-asia-india-66425524

This is the PROUD moment of every INDIAN out there. 

I'm Barbie doll in the Barbie World....

 I'm a Barbie doll in the Barbie World...

it's all about barbie Again...Once upon a time, this song's lyrics had a Controversial.
But here my point of view is different than a controversial subject.
I am more concerned with the color Pink ( no.. no.. m not dislike it )  

I believe Pink color is feminine....but for movie or movie watchers ....Why does Pink Color branding necessary? Movie watchers like to be dressed Pink
Undoubtedly, Pink is my favorite for every other girl/woman, so it is my favorite too.
But Why? 

I have a two-year-old daughter now and when she was born. I started looking for baby necessary items for her and unbelievably all mostly have baby pink or pink color in their options. I was like why my daughter has only PINK color exposure in her early stage of life. She should learn all colors available in the market or at least as per the book and then decide what color is her favorite. 

One day I was so much tired of seeing these pink options for her in my online shopping cart. I decided to choose another bright color for her closet and that for her toys.

 

Anyways, Back to the barbie Movie, 

The film is set in two worlds: Barbie Land, a perfect and idealized world where Barbies are always happy and beautiful, and the real world, which is messy and imperfect. Barbie and Ken are kicked out of Barbie Land for not being perfect enough, and they have to learn to survive in the real world. Along the way, they learn about the different ways that society treats men and women, and they start to question their own identities.
The Barbie movie is not afraid to tackle tough subjects, and it does so in an entertaining and thought-provoking way. The film is full of humor and heart and will leave a lasting impression on viewers. 

Here are some of the things that critics are saying about the Barbie movie: 

"A surprisingly subversive and thought-provoking film that will appeal to adults and teens more than kids." - The New York Times
"A frothy confection of fashion and fun coupled with a searing social critique of the iconic doll." - Rotten Tomatoes
"Greta Gerwig serves up a delightful and surprisingly subversive take on the iconic doll." - Variety
"The Barbie movie is a must-see for anyone who loves a good comedy with a message." - The Hollywood Reporter

If you're looking for a fun and thought-provoking film that will challenge your expectations, then you should definitely check out the Barbie movie. It's not the movie you think it is, and it's sure to surprise you.

As for whether or not the Barbie movie is kid-friendly, I would say that it depends on the child. The film does deal with some mature themes, such as gender identity and sexism, so it may not be appropriate for younger children. 

Ultimately, it's up to the parents to decide whether or not the Barbie movie is appropriate for their child. 

Image source: Internet 

Post covid-19 Impact on consumer behaviour

What changes You have noticed  in your shopping behavior after lock-down phase completed or lifted up?

I have noticed some of my behavior after lock-down or you can say New Normal or Post Covid-19 side effect on consumer behaviour.

Post Covid-19 effect on consumer buying behaviour process/New Normal Marketing tactics

 

After reported first coronavirus case in State of Washington January 20, 2020, and seeing first case death in Seattle Hospital, quarter there had been more than 10,000 case reported in Seattle hospital itself. The life of normal human being has been changed so far. It has started with buying basic shopping in grocery stores to entertainment and shopping.

The question is here that what New Normal is for consumer who was regularly visited shopping malls, cinema halls, musical parks, resorts and other public events.

Will consumer behave the normal way as they were doing previously?

 The effect of Covid-19 will remain forever or it will vanish with the time…???

Let me brief my experience of shopping in a store in North Carolina (USA) after the store just opened from the lockdown. We went for Guitar shopping and in the process, I visited two stores in-person and before that I visited many websites to understand the basic features and other essential accessories for the guitar for beginner. We were about to book online seeing online deal of the product but we hold our decision for a day. After brainstorming, we decided to visit some stores at least to have a look of guitar and just to have feel of it while holding guitar in hands. Please note here that I mentioned here to have feel of Guitar. That’s very important for consumer in buying at least in some product/s to have feel while consuming it or using it.

Since we are first time guitar buyer, it is very important for us to have a feel before buying it. In case of guitar, I understand during the buying process of guitar that guitars are available in different sizes, shapes and strings. The material is also very important and keep in mind while buying as a beginner buyer of guitar.

So again come to the point of buying product after New Normal…. Is not a Normal anymore, isn’t it?

When we entered into a store of Guitar, we were told to sanitize our hands and not to touch anything unless you finalize your buying decision. Of course, they allow to touch on your two or three options but not randomly touching all that you want to see like previously you did in a store normally. Now that is not at all Normal. Because storekeeper has to sanitize all the products what customers have touched to see? Uff! Isn’t it big task? More important he cannot cater or allow all the customers depends on the size of the store to enter at a time. Storeowners has to have a dedicated person to supervise this in a store.

So now there is one more role added in the storeowner duty i.e. apart from cleaning or better to say sanitize all the products before opening the store, during store hours and while closing the store, make sure all the staffs wear masks and hand glows and keep customers in line in tact in store so they can follow “six feet distancing” among all other next customers.

This is just one small example for buying guitar in a store. There are number of products irrespective of its nature of origin.

Tipping point:

The challenge is that how the business offers products to the consumers in New Normal.

Will consumers back for shopping as usual or they restrict themselves not to be in public immediate contact of any such products?

What experience can business house offer to consumers in New Normal?

What about the products that we try buy wearing and having ‘touch feel’ of it before buying? 

Gujaratikaran of Starbucks! Subperb Idea...!!!

Starbucks Hoarding Ad @Ahmedabad, Gujarat

A wonderful piece of Piece print ad of Starbucks...The complete Gujarati touch given to an international renowned brand by Agency.

This is classic example of appropriate targeting your customer as per their culture. Marketing students can learn this for their future reference.

Close up look of Hoarding Ads on Ahmadabad Road.

 

Out of Home Media of Starbucks Ad

Close up look of Starbuck Ad

Parachute Advanced Hair oil Masterpiece!! HAHA!

Marico is bringing one more innovation in Parachute after a long time especially hot oil (Spl for winter season).

Here, The brand Parachute Advanced Coconut Creme oil is claiming to have just one wash of hair with shampoo.Most of working women in cities do not get time to have an oil overnight before hair wash ( old tradition). Here Parachute is a game changer in the oil industry.

There is no doubt in functionality of Marico Product.

Going back to Advertising Rule book, that means there are two types of  ad appeal - one is Emotional Ad Appeal and Rational Ad appeal, and in some case it might come as combined ad appeal.

But, Critic is here that what an ad message endorsing Kiara Advani!

Seeing in this video uploaded below, I was shocked with creation!

Can any one tell me what the ad is trying to portrayed rather a beautiful model!! ?

Game of Thrones Influence Recruitment Ad

An idea can be derived from anything. this digital ad copy is an example of it , which is taken from the famous TV series of American fantasy drama.

Khaleesi is the Dothraki ( a langauage in the series) word for queen and refers to a Central Character in the American fantasy drama TV series.

In the ad it makes up for the Hindi "Khaali Si" meaning empty.I like the line of this AD copy very much seriously as it is very simple and catchy. What is the your opinion? Share it here :)